The Sterling East
Business Bay, Dubai · 27 floors
166 advertisements are live in The Sterling East — 71 for sale and 95 to rent. Sellers ask a median of 2,557 AED per square foot. The Dubai Land Department registered 16 sales here in the last twelve months at a median of 2,564 AED per square foot — what buyers actually paid, beside what is being asked today. 67 Ejari tenancy contracts put registered rent at 138 AED per square foot per year.
Advertised now
166
71 for sale · 95 to rent
Asking AED/sqft
2,557
median of the sale listings
Registered AED/sqft
2,564
16 DLD sales, to July 2026
Registered rent AED/sqft/yr
138
67 Ejari contracts
What each third of the tower asks
A high floor in a 27-storey building is a range, not a word.
| Band | Floors | Advertised | Asking AED/sqft |
|---|---|---|---|
| high | 19–27 | 4 | 3,060 |
| mid | 10–18 | 11 | 3,028 |
| low | 1–9 | 27 | 2,711 |
What the register recorded, month by month
Median registered price per square foot, by the month the sale was registered. A month with no sale is absent rather than zero — a building sells a handful of flats a year, and a line drawn to the axis on a quiet month reads as a collapse.
| Month | Registered sales | Median AED/sqft |
|---|---|---|
| 2025-10 | 3 | 2,698 |
| 2025-11 | 3 | 2,004 |
| 2025-12 | 6 | 2,564 |
| 2026-01 | 1 | 1,776 |
| 2026-02 | 2 | 2,779 |
| 2026-04 | 2 | 2,612 |
| 2026-07 | 1 | 1,799 |
The last registered sales
Each with its own date, because the register lags. These are prices buyers paid, not asking prices — and they carry no unit number: which flat sold is not ours to publish.
- 2026-07-15AED 1,755,0001,799/sqft1 BR
- 2026-04-27AED 2,350,0002,419/sqft1 BR
- 2026-04-14AED 1,342,0002,805/sqftstudio BR
- 2026-02-19AED 3,250,0002,894/sqft2 BR
- 2026-02-13AED 840,0002,663/sqftstudio BR
- 2026-01-08AED 400,0001,776/sqft1 BR
- 2025-12-31AED 1,200,0002,541/sqftstudio BR
- 2025-12-26AED 2,300,0002,667/sqft1 BR · low floor
- 2025-12-18AED 2,030,0822,354/sqft1 BR · mid floor
- 2025-12-16AED 2,200,0002,547/sqft1 BR · mid floor
Registered sales by segment
Room count against the third of the tower, over twelve months. A sale the register did not place on a floor is counted apart rather than folded into the low band.
| Rooms | Band | Sales | AED/sqft |
|---|---|---|---|
| 1 | no floor | 4 | 1,788 |
| 1 | mid | 3 | 2,547 |
| studio | low | 3 | 2,698 |
| studio | no floor | 3 | 2,663 |
| 1 | low | 1 | 2,667 |
| 2 | no floor | 1 | 2,894 |
| 2 | high | 1 | 2,581 |
Registered tenancies by segment
Ejari contracts, per square foot per year — what tenants signed, not what landlords are asking.
| Rooms | Band | Contracts | AED/sqft/yr |
|---|---|---|---|
| 1 | mid | 36 | 152 |
| 1 | low | 23 | 152 |
| 2 | mid | 14 | 125 |
| studio | low | 14 | 184 |
| 1 | high | 12 | 173 |
| 2 | low | 9 | 128 |
| studio | mid | 7 | 204 |
| 2 | high | 6 | 144 |
| studio | high | 3 | 208 |
| 3 | high | 2 | 132 |
Questions about The Sterling East
- How many flats are for sale in The Sterling East?
- 71 of the 166 advertisements we currently hold in The Sterling East are for sale, and 95 are to rent. The same flat can be advertised by several agencies, so the number of distinct flats is lower.
- What does The Sterling East cost per square foot?
- Sellers are asking a median of 2,557 AED per square foot across the sale listings in The Sterling East. That is what is being asked today, not what buyers have paid.
- What has actually sold in The Sterling East?
- 16 sales were registered with the Dubai Land Department in the twelve months to July 2026, at a median of 2,564 AED per square foot, which puts today's asking prices 0.3% below the last recorded prices.
- What does a flat in The Sterling East rent for?
- 67 tenancy contracts registered with Ejari have a median of 138 AED per square foot per year.
- How many floors does The Sterling East have?
- The listings report 27 floors. Floors 19 to 27 are its top third, and they hold 4 of the advertisements.
- How much does a flat in The Sterling East cost?
- Asking prices on the sale listings run from AED 1.23M to AED 4.50M. That is the range of what is being asked in the building right now, not an estimate of what a particular flat is worth.
- Is a high floor in The Sterling East worth more?
- Floors 19–27 ask a median of 3,060 AED per square foot against 2,711 on floors 1–9 — 12.9% more. Both are asking prices, and the gap is what sellers believe the view is worth rather than what a buyer paid for it.
- What yield does The Sterling East give?
- Registered rent of 138 AED per square foot per year against today's asking 2,557 AED per square foot is a gross yield of 5.4%. Gross means before service charge, agency fee, vacancy and everything else a real return subtracts.
- When was the last sale registered in The Sterling East?
- The most recent registration we hold is dated July 2026 at AED 1.75M (1,799 AED per sqft) for a 1-bedroom flat. The register lags the market by weeks, so this is the newest fact rather than today's price.
- What layouts does The Sterling East have?
- The advertisements in The Sterling East cover 1-bedroom flats, 2-bedroom flats, 3-bedroom flats, studios.
Other buildings in Business Bay
About Business Bay
What it is like to live in Business Bay — schools, commute, what the area is known for — is a different question from what this tower costs, and it has its own page.
Read the Business Bay property guideWhich flat, on which floor, and who is selling it
This page is about the building. The unit numbers, the floor each listing is on, the agency behind it and our valuation of every flat are in the Refty workspace.
Open The Sterling East in Refty